Stefano Tonchi on the T Magazine  blog  (by NY Times)

A video from one of the performances of Carrie Mundane’s Cassette Playa crew in Florence, the live jumpdance performance for Pitti Uomo 74.


Are you ready to kick?

Meet Heather Knights, an intern at the MIT Mobile Experience Labs, but also the guest star in the movie created by the MIT Mobile Experience Labs we posted yesterday.

Heather tells us all about The Cloud, the interactive art installation created by the MIT Mobile Experience Lab expressly for Pitti Immagine and Pitti Uomo 74 / 2008.

Last Thursday 19 June, London designer Carri Mundane took her Cassette Playa crew to Pitti Immagine for an exclusive live video jumpdance installation at Colleggio of the Poggio Imperiale, a beautiful location up in the hills overlooking Florence. 

Carri Mundane and her 50-strong crew from London, Tokyo, Los Angeles and New York, took over the Colleggio’s gymnasium, with indoor and outdoor performances including Carrie’s new silk digital collage Utube Utopia Tees, projected on three huge screens located in the gardens of the Colleggio. For more detailed info on Carri Mundane, please visit our website.

The Cloud - from mitmobileexperiencelab on Vimeo.

PITTI GETS ON ITS BIKE!  GET ONE YOU TOO!

Pitti Uomo 74 is inspired to the topic of environmentally sustainability mobility, where the lead player in Free Cycle – Free Mobility is the bicycle, a constantly stronger symbol of a daily aesthetic, a cult object for a worldwide clan and also the key element in a series of global “trends”, from the New York Bicycle Film Festival to Critical Mass, to the repair shops in Brussels or the British attempt to redesign London with cycling paths to slim it down and combat obesity among the population.

At Pitti Uomo 74 the bicycle is everywhere: an impressive installation, a series of enormous pictures specially designed by Oliviero Baldini, and bicycle parts that became graphic elements throughout all the sections of the fair - and, of course, the newly launched city bike line by Pitti Immagine.

One the the Pitti Immagine bikes presented at Pitti Uomo 74, the Bike Number Zero of the limited, numbered edition, is now auctioned for charity on Ebay, with profits benefiting the Meyer Children Hospital of Florence, a pioneer in child care and treatment in Italy.

Click this link to visit the Ebay charity auction - get the hottest city bike around while doing some good. Buy on Ebay with confidence, and bid with your heart!

Great International cultural and fashion events this yar in Florence for the 74th edition of Pitti Uomo and the 2nd edition of Pitti W Woman Precollection.

Diane von Furstenberg with a glamour event for the preview of the Cruise/ Pre-Spring Collection 2008-09, Walter Van Beirendonck with a Men’s Fashion Project event for Pitti Uomo, and Cassette Playa with London designer Carri Mundane and her international posse of artists, musicians and performers from London, Tokyo, Los Angeles and New York.

More action with the Boss Orange Fashion Event, Dirk Bikkembergs at Stazione leopolda, Stefano Ricci with the “Stefano Ricci Heritage Trophy”, the photo installation “Golden Dream”, Sundeck’s 5o Anniversary Party, Mason’s “Backstage performance”, Roy Roger’s “Flower party”, the sport-focused “Superhuman Performance” exhibition at the Museo del Tessuto di Prato, and a calendar full of talk shows, openings, cocktails and parties, including 44° L’Altro Uomo Party, which brings each year in Florence the coolest dj around.

A complete calendar of events is available on the Pitti Immagine site - mark the dates down and try not to miss some among the top cultural and fashion events of this year!