PROENZA SCHOULER will be the special guest at the fourth edition of the Pitti W_Woman Precollection event, taking place in Florence on 16-19 June 2009. The event is held concurrently with the Pitti Immagine Uomo 76 fair.

Launched in New York in 2002 by the designer duo Jack McCollough and Lazaro Hernandez, Proenza Schouler will take the stage in a special event in Florence, at a unique location, to celebrate the opening of the spring/summer 2010 season. This will also mark the very first time that Proenza Schouler will show their collection in Europe.

The designers are among the biggest names in the international fashion scene, and the Proenza Schouler brand, named after the designers’ mothers’ maiden names, has quickly become a key player in New York Fashion Week. Known for creating a style that explores contrasts in poetry and pragmatism, their collections blend a variety of disparate influences from 1960’s American art to post-minimalism, Richard Avedon and Irving Penn to Dan Flavin and Donald Judd, always reinterpreted in their striking, contemporary vision. 

The performance will exemplify the spirit of creative experimentation and understated luxury that has become the Proenza Schouler signature. An important event for the city of Florence, this also proves once again that the Pitti Immagine trade fairs are the platform of choice for the best fashion brands, with worldwide launches and other events by the biggest names in fashion today.

Quotes for Proenza Schouler:

“Jack and Lazaro have established a signature…they have an incredible talent and a real sense of how their generation wants to dress, they have a great sense of proportion; they’re in tune with what’s happening in fashion globally.” (Sally Singer, Vogue USA, Summer 2008 issue of 10 Magazine)

“Proenza Schouler has, from the start, represented sharp-edged contrasts: an uptown sensibility but with a raw energy and dense decoration contained in a taut silhouette”. (Suzy Menkes, International Herald Tribune, September 9, 2007)

“Jack McCollough and Lazaro Hernandez, of Proenza Schouler, represent the next generation of American talent.” (Cathy Horyn, New York Times, September 9, 2008)

More cool people from Carrie Mundane’s Cassette Playa performance and party for Pitti Immagine at Pitti Uomo 2008. 

Where you there too?

Last Thursday 19 June, London designer Carri Mundane took her Cassette Playa crew to Pitti Immagine for an exclusive live video jumpdance installation at Colleggio of the Poggio Imperiale, a beautiful location up in the hills overlooking Florence. 

Carri Mundane and her 50-strong crew from London, Tokyo, Los Angeles and New York, took over the Colleggio’s gymnasium, with indoor and outdoor performances including Carrie’s new silk digital collage Utube Utopia Tees, projected on three huge screens located in the gardens of the Colleggio. For more detailed info on Carri Mundane, please visit our website.

DIANE VON FURSTENBERG WILL BE THE STAR OF THE PITTI W SPECIAL EVENT

Diane von Furstenberg  will be the special guest at the second edition of Pitti W _ Woman Precollection, the Pitti Immagine project dedicated to women’s pre-collections. On the evening of Wednesday, 18 June the extraordinary Giardino Torrigiani in the heart of Florence will be the stunning en plein air backdrop for an elegant, glamour-filled event featuring the world première of Diane von Furstenberg’s Cruise / Pre-Spring Collection 2008 – 2009

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PITTI UOMO 74

Pitti Uomo, the international platform that has succeeded in bringing together attention for established names – the most product and marketing-oriented firms – with the finest selection of niche labels and young research projects. Detail

WALTER VAN BEIRENDONCK

The special guest at this edition of Pitti Uomo is the Belgian designer Walter Van Beirendonck
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FREE CYCLE – FREE MOBILITY IS THE NEW THEME-LAYOUT FOR PITTI-UOMO 74

Pitti Uomo drew its inspiration for this edition’s layout from a very current topic: environmentally sustainability mobility.
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“THE CLOUD”: PITTI IMMAGINE AND MIT PRESENT THE INTERACTIVE CLOUD

Inside the Fortezza da Basso reception area visitors to Pitti Uomo will see “The Cloud”. It is a curved sculpture and an icon of the modern approach to organizing fashion fairs that Pitti Immagine is developing in conjunction with MIT – Massachusetts Institute of Technology.
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 All the info about Pitti Uomo 74 and Pitti W are coming soon…

Click here for more info