Couldn’t find yourself in the previous Cassette Playa People wideowall? Try to see if you are in this new one!

More cool people from Carrie Mundane’s Cassette Playa performance and party for Pitti Immagine at Pitti Uomo 2008. 

Cassette Playa People at the Carrie Mundane’s event in Florence for Pitti Uomo.

Where you there too?

A video from one of the performances of Carrie Mundane’s Cassette Playa crew in Florence, the live jumpdance performance for Pitti Uomo 74.


Are you ready to kick?

Meet Heather Knights, an intern at the MIT Mobile Experience Labs, but also the guest star in the movie created by the MIT Mobile Experience Labs we posted yesterday.

Heather tells us all about The Cloud, the interactive art installation created by the MIT Mobile Experience Lab expressly for Pitti Immagine and Pitti Uomo 74 / 2008.

Last Thursday 19 June, London designer Carri Mundane took her Cassette Playa crew to Pitti Immagine for an exclusive live video jumpdance installation at Colleggio of the Poggio Imperiale, a beautiful location up in the hills overlooking Florence. 

Carri Mundane and her 50-strong crew from London, Tokyo, Los Angeles and New York, took over the Colleggio’s gymnasium, with indoor and outdoor performances including Carrie’s new silk digital collage Utube Utopia Tees, projected on three huge screens located in the gardens of the Colleggio. For more detailed info on Carri Mundane, please visit our website.

The Cloud - from mitmobileexperiencelab on Vimeo.

PITTI GETS ON ITS BIKE!  GET ONE YOU TOO!

Pitti Uomo 74 is inspired to the topic of environmentally sustainability mobility, where the lead player in Free Cycle – Free Mobility is the bicycle, a constantly stronger symbol of a daily aesthetic, a cult object for a worldwide clan and also the key element in a series of global “trends”, from the New York Bicycle Film Festival to Critical Mass, to the repair shops in Brussels or the British attempt to redesign London with cycling paths to slim it down and combat obesity among the population.

At Pitti Uomo 74 the bicycle is everywhere: an impressive installation, a series of enormous pictures specially designed by Oliviero Baldini, and bicycle parts that became graphic elements throughout all the sections of the fair - and, of course, the newly launched city bike line by Pitti Immagine.

One the the Pitti Immagine bikes presented at Pitti Uomo 74, the Bike Number Zero of the limited, numbered edition, is now auctioned for charity on Ebay, with profits benefiting the Meyer Children Hospital of Florence, a pioneer in child care and treatment in Italy.

Click this link to visit the Ebay charity auction - get the hottest city bike around while doing some good. Buy on Ebay with confidence, and bid with your heart!

DIANE VON FURSTENBERG WILL BE THE STAR OF THE PITTI W SPECIAL EVENT

Diane von Furstenberg  will be the special guest at the second edition of Pitti W _ Woman Precollection, the Pitti Immagine project dedicated to women’s pre-collections. On the evening of Wednesday, 18 June the extraordinary Giardino Torrigiani in the heart of Florence will be the stunning en plein air backdrop for an elegant, glamour-filled event featuring the world première of Diane von Furstenberg’s Cruise / Pre-Spring Collection 2008 - 2009

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PITTI UOMO 74

Pitti Uomo, the international platform that has succeeded in bringing together attention for established names – the most product and marketing-oriented firms – with the finest selection of niche labels and young research projects. Detail

WALTER VAN BEIRENDONCK

The special guest at this edition of Pitti Uomo is the Belgian designer Walter Van Beirendonck
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FREE CYCLE – FREE MOBILITY IS THE NEW THEME-LAYOUT FOR PITTI-UOMO 74

Pitti Uomo drew its inspiration for this edition’s layout from a very current topic: environmentally sustainability mobility.
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“THE CLOUD”: PITTI IMMAGINE AND MIT PRESENT THE INTERACTIVE CLOUD

Inside the Fortezza da Basso reception area visitors to Pitti Uomo will see “The Cloud”. It is a curved sculpture and an icon of the modern approach to organizing fashion fairs that Pitti Immagine is developing in conjunction with MIT – Massachusetts Institute of Technology.
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