More cool people from Carrie Mundane’s Cassette Playa performance and party for Pitti Immagine at Pitti Uomo 2008. 

Where you there too?

Pitti Uomo 74 is inspired to the topic of environmentally sustainability mobility, where the lead player in Free Cycle – Free Mobility is the bicycle, a constantly stronger symbol of a daily aesthetic, a cult object for a worldwide clan and also the key element in a series of global “trends”, from the New York Bicycle Film Festival to Critical Mass, to the repair shops in Brussels or the British attempt to redesign London with cycling paths to slim it down and combat obesity among the population.

At Pitti Uomo 74 the bicycle is everywhere: an impressive installation, a series of enormous pictures specially designed by Oliviero Baldini, and bicycle parts that became graphic elements throughout all the sections of the fair - and, of course, the newly launched city bike line by Pitti Immagine.

One the the Pitti Immagine bikes presented at Pitti Uomo 74, the Bike Number Zero of the limited, numbered edition, is now auctioned for charity on Ebay, with profits benefiting the Meyer Children Hospital of Florence, a pioneer in child care and treatment in Italy.

Click this link to visit the Ebay charity auction - get the hottest city bike around while doing some good. Buy on Ebay with confidence, and bid with your heart!

Diane von Furstenberg with a glamour event for the preview of the Cruise/ Pre-Spring Collection 2008-09, Walter Van Beirendonck with a Men’s Fashion Project event for Pitti Uomo, and Cassette Playa with London designer Carri Mundane and her international posse of artists, musicians and performers from London, Tokyo, Los Angeles and New York.

More action with the Boss Orange Fashion Event, Dirk Bikkembergs at Stazione leopolda, Stefano Ricci with the “Stefano Ricci Heritage Trophy”, the photo installation “Golden Dream”, Sundeck’s 5o Anniversary Party, Mason’s “Backstage performance”, Roy Roger’s “Flower party”, the sport-focused “Superhuman Performance” exhibition at the Museo del Tessuto di Prato, and a calendar full of talk shows, openings, cocktails and parties, including 44° L’Altro Uomo Party, which brings each year in Florence the coolest dj around.

A complete calendar of events is available on the Pitti Immagine site - mark the dates down and try not to miss some among the top cultural and fashion events of this year!

DIANE VON FURSTENBERG WILL BE THE STAR OF THE PITTI W SPECIAL EVENT

Diane von Furstenberg  will be the special guest at the second edition of Pitti W _ Woman Precollection, the Pitti Immagine project dedicated to women’s pre-collections. On the evening of Wednesday, 18 June the extraordinary Giardino Torrigiani in the heart of Florence will be the stunning en plein air backdrop for an elegant, glamour-filled event featuring the world première of Diane von Furstenberg’s Cruise / Pre-Spring Collection 2008 - 2009

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PITTI UOMO 74

Pitti Uomo, the international platform that has succeeded in bringing together attention for established names – the most product and marketing-oriented firms – with the finest selection of niche labels and young research projects. Detail

WALTER VAN BEIRENDONCK

The special guest at this edition of Pitti Uomo is the Belgian designer Walter Van Beirendonck
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FREE CYCLE – FREE MOBILITY IS THE NEW THEME-LAYOUT FOR PITTI-UOMO 74

Pitti Uomo drew its inspiration for this edition’s layout from a very current topic: environmentally sustainability mobility.
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“THE CLOUD”: PITTI IMMAGINE AND MIT PRESENT THE INTERACTIVE CLOUD

Inside the Fortezza da Basso reception area visitors to Pitti Uomo will see “The Cloud”. It is a curved sculpture and an icon of the modern approach to organizing fashion fairs that Pitti Immagine is developing in conjunction with MIT – Massachusetts Institute of Technology.
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FROM 14 to 16 SEPTEMBER, THE GARDENS OF PALAZZO CORSINI IN FLORENCE WILL HOST FRAGRANZE N.5: TIMELESS PERFUMES, THE MOST EXCLUSIVE ESSENCES, THE GREAT LEADERS IN ARTISTIC PERFUME-MAKING

Pitti Immagine presents the fifth edition of Fragranze, the only event of its kind in Europe dedicated to the world of artistic and selective perfume-making.

Open to the public on SATURDAY 15 SEPTEMBER.