Pitti Uomo 74 is inspired to the topic of environmentally sustainability mobility, where the lead player in Free Cycle – Free Mobility is the bicycle, a constantly stronger symbol of a daily aesthetic, a cult object for a worldwide clan and also the key element in a series of global “trends”, from the New York Bicycle Film Festival to Critical Mass, to the repair shops in Brussels or the British attempt to redesign London with cycling paths to slim it down and combat obesity among the population.

At Pitti Uomo 74 the bicycle is everywhere: an impressive installation, a series of enormous pictures specially designed by Oliviero Baldini, and bicycle parts that became graphic elements throughout all the sections of the fair - and, of course, the newly launched city bike line by Pitti Immagine.

One the the Pitti Immagine bikes presented at Pitti Uomo 74, the Bike Number Zero of the limited, numbered edition, is now auctioned for charity on Ebay, with profits benefiting the Meyer Children Hospital of Florence, a pioneer in child care and treatment in Italy.

Click this link to visit the Ebay charity auction - get the hottest city bike around while doing some good. Buy on Ebay with confidence, and bid with your heart!

PITTI UOMO 74

Pitti Uomo, the international platform that has succeeded in bringing together attention for established names – the most product and marketing-oriented firms – with the finest selection of niche labels and young research projects. Detail

WALTER VAN BEIRENDONCK

The special guest at this edition of Pitti Uomo is the Belgian designer Walter Van Beirendonck
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FREE CYCLE – FREE MOBILITY IS THE NEW THEME-LAYOUT FOR PITTI-UOMO 74

Pitti Uomo drew its inspiration for this edition’s layout from a very current topic: environmentally sustainability mobility.
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“THE CLOUD”: PITTI IMMAGINE AND MIT PRESENT THE INTERACTIVE CLOUD

Inside the Fortezza da Basso reception area visitors to Pitti Uomo will see “The Cloud”. It is a curved sculpture and an icon of the modern approach to organizing fashion fairs that Pitti Immagine is developing in conjunction with MIT – Massachusetts Institute of Technology.
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 All the info about Pitti Uomo 74 and Pitti W are coming soon…

Modaprima n. 64 will be premiering ready-made men’s and women’s fashion and accessory collections created-for-large-scale-distribution for the 2009 spring-summer season and sneak-peeks of the 2008-2009 fall-winter collections from 24-26 May at the MIC_Milano Convention Center, fieramilanocity (Via Gattamelata 5).
Over 150 collections will be presented at the next edition by around 70 companies specialized in private label and ready-made products for medium and large scale distribution.
Alongside the already well-known names such as Ann Max, Banana Moon, Bernardini, Creazioni Rosanna, Maglificio Venezia, Nuovi Sarti, Plissé, V.T., Zanetti Moda; there will be newcomers to the event, along with some comebacks: Calzificio Franzoni, GI.P.T., Guerzon, Hazard Couture, Kinky Star, Magnum, Manifattura Nocese, Noblesse Oblige, Paco e Ruan, Veronica Effe.

Click here for more info

At the Fortezza da Basso, in Florence,  the avanguard of international.

THE NAMES AND NUMBERS AT THIS EDITION: 

EXHIBITORS
A total of 103 brands (23 in the Fashion at Work section) 24 of which are from abroad.  

AREA
23,000 square meters

BUYERS                 
5.253 buyers came to the last winter edition, of these 2,163 (41% of the total) were from abroadThe main foreign markets: Germany, Great Britain, Japan, United States, France, Spain, Hong Kong, Turkey, Holland and Switzerland                           
The main growth markets: Germany, Russia, China, Korea and Taiwan.

NEW NAMES AND RETURNS
The new names and returns include: Ima Filati (Italy), Somelos Fios (Portugal), Linificio e Canapificio Italiano (Italy) and, in the FASHION AT WORK at work area, M-Lab (England) is participating in Pitti Immagine Filati for the first time.

And more over: Ecoluxe, an informative and entertaining project that puts the focus on the quality and value of natural, ecological and organic yarns;  ”A filo d’acqua“, the Pitti Filati Spazio Ricerca is the observatory and experimental laboratory where the esthetic trends in international fashion are analyzed and launched; Vintage Selection the fair featuring vintage clothing, accessories and design objects with Chinese memorabilia inspired by the figure of leader Mao Zedong, is the protagonist of the MAO FOR SALE fair-event curated by Gherardo Frassa. 

Have a look in our website at http://www.pittimmagine.com/en/fiere/filati/