Japanese designer Jun Takahashi, the mind behind the Undercover brand, will present the world premiere of his menswear Collection S/S 2010  in an exceptional location in Florence with  a performance starring his unmistakable style. This is the first time that Undercover will be shown in Italy. 

One of the biggest names on the international stage, and now under the spotlights shining on Parisian fashion week, Undercover is known for his look that starts from an authentic Japanese street fashion and develops into an evocative and oneiric presentation centered on emotions. Street rules and the punk rock mentality of an entire generation of Tokyo’s youths are reinterpreted in a sweeping couture vision based on experiments with proportions and innovative lines and daring shapes that bring new life to the classic items in a basic wardrobe.

Born in 1969, Jun Takahashi is carrying on with his contemporary poetics that are interwoven with conceptual insight by combining different means of expression. The distinctive features of his look include references to art and music, doll-making, furniture design and his cooperation with other, world-famous designers.