NEW VIEW: COLLECTIONS FOR SOPHISTICATED CONSUMERS
This Pitti Bimbo section dedicated to independent firms – most from abroad and specifically France, Belgium and the United States – specializing in sophisticated collections for an unconventional, audience that selects niche brands distinguished by research. New View will feature 15 new brands and a new setting created by Ilaria Marelli, architect and designer and one of the leading names in Italian design.

THE SECOND EDITION OF ECOETHIC
EcoEthic is the exclusive innovation at Pitti Bimbo: this section features the firms that have opted for an ethnical and environmentally sustainable approach to fashion. This market is expanding rapidly and is attracting the attention of more and more buyers and consumers who are sensitive to the issues of supporting small local communities and firms that are respectful of nature and the environment. This second edition of EcoEthic will have twice the number of exhibitors, yet another proof of the show’s awareness of current consumer trends and its flair for talent scouting.

PITTI BIMBO: WHAT’S NEW IN THE SECTIONS
SuperStreet, the section devoted to denim- and streetwear, is a consolidated success that featured over 60 brands at the 7th edition. Reflecting a real lifestyle, SuperStreet presents the young sounds, signs and attitudes through striking settings created by emerging talents in the fields of design, animation and graphics. The Pitti Bimbo and Sport Generation sections are continuing to grow and feature the best names in children’s wear and kids’ collection from international fashion names distinguished by the high quality of their presentations, settings and the events they stage.

THE FASHION SHOWS AND THE PITTI BIMBO EVENTS
The Pitti Bimbo fashion show calendar has new protagonists and new locations on the grounds of the Fortezza da Basso. The shows have become an absolute must for leading buyers and the international press – and this time they will be presented in the Sala delle Nazioni – a new space for Pitti Bimbo - and in the Rondino. The names on the runways include: Agatha Ruiz de la Prada, Alberta Ferretti Girls, Brooksfield, Lilica Ripilica, Miss Blumarine, Miss Grant and the collections of Altana and Dimensione Danza.
The calendar of events inside and outside the Fortezza da Basso is chock full of events, just one more proof of Pitti Bimbo’s leading role.  The events on the Pitti Bimbo calendar at the FORTEZZA DA BASSO include:

_ Laura Biagiotti Dolls: Friday 18 January, Lavinia Biagiotti Cigna will present the new Biagiotti Dolls collection, at the stand; the English Roses by Madonna event at the exhibition stand, presenting the new children’s wear collection designed by the American popstar; _the Regina meeting-event to present the new collection to press and buyers, at the stand.The events on the Pitti Bimbo calendar around the CITY:

_ FASHION SHOW-EVENT BY MONNALISA
The firm from Arezzo selected the Stazione Leopolda as the ideal venue for presenting the new 2008/2009 autumn-winter collection – on the evening of Friday 18.

_ The “Barbie a Corte (Barbie at Court)” Project . On the evening of 18 January, the Commission for Fashion of the Province of Florence and Mattel will host a special gala: a collector Barbie dressed like Caterina de’ Medici will be the start of a dream ball in Palazzo Medici Riccardi.  Her gown will be made entirely by hand by Florentine artisans who will put all the fashion skills and excellence of Florentine traditions into clothing and accessories for the world’s most famous doll.

PITTI BIMBO AND VOGUE BAMBINI CELEBRATE SPORTS
At Pitti Bimbo, on the evening of Friday 18 January, a big event will preview the Vogue Bambini book dedicated to sports.  The spotlights will be shining on the most famous sports, each interpreted by major children’s fashion brands exhibiting at Pitti Bimbo that participated in the production of this photographic project.  The event will be a wonderful opportunity to celebrate the strong bond between sport and children, as well as fashions for the tiniest set that are also inspired by the world of sports. 

More info about Pitti Immagine Bimbo are available on the Pitti website.